Creative Director

Client: Zion City Men

Type: Full-Scale Campaign + Live Event Design

The Goal

The client approached us with a simple idea: “We are stronger together.” Our challenge was to take that core message and build a full campaign identity that would resonate visually, emotionally, and experientially across every medium — from digital promos to live event production.

My Role

• Led creative direction from concept to execution across print, digital, video, and live environments

• Developed the entire brand around the core idea “We are stronger together” — turning it into a powerful visual theme and messaging strategy

• Personally wrote and directed all video content, including social promos, openers, and countdowns

• Collaborated with a music producer to compose original conference-specific music used in all video and live event elements

• Managed a multidisciplinary creative team: 4 photographers, 2 videographers, 2 video editors, and 3 graphic designers

• Oversaw the production of all brand assets: logo system, social graphics, email campaigns, signage, merchandise, badges, and booklets

• Directed the full live event experience — including stage visuals, motion graphics, lighting design integration, and environmental branding

Results

• Created a fully unified brand presence across every platform and space

• High engagement across video content and social media campaigns

• Significant increase in early registrations and in-person attendance

• Received consistent praise from internal stakeholders and leadership for the creative vision, originality, and execution