Creative Director

Client: Zion City

Type: Integrated Brand Campaign + Live Experience Design

The Goal

For this annual women’s event, the goal was to create a beautiful, immersive experience built around the theme “Eden.” The client wanted a soft, inviting aesthetic that honored strength and femininity while also offering an elevated visual identity. In addition to a full suite of digital and print assets, this year’s approach focused heavily on transforming the physical space and building out a robust merchandise line.

My Role

• Directed overall creative strategy from concept to execution, ensuring a cohesive experience across every touchpoint

• Designed a complete brand system inspired by the Eden theme — including typography, color palette, and organic design elements

• Led a creative team in producing all print and digital promotional assets, including event invites, social media graphics, and signage

• Oversaw writing and direction of promotional video content

• Developed environmental branding and custom decor pieces to enhance the venue atmosphere, including florals, installations, and lounge areas

• Led the design and production of a curated merchandise line (apparel, totes, journals, and more) tied to the visual theme of the event

• Collaborated with live production and facilities teams to ensure creative elements translated across stage design, lighting, and transitions

Results

• Delivered an immersive and emotionally resonant brand experience for over 4,000 women in attendance

• Merchandise sold out onsite, generating strong post-event buzz and social engagement

• Event space was widely praised by guests and leadership for its atmosphere, beauty, and attention to detail

• Established a creative foundation that will carry over into future Eden events